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2027 World Cup in Australia could attract 200k visitors
By AAP
The Sydney Harbour Bridge will be lit up in green and gold as Australian rugby awaits confirmation of two World Cups for the country in the next seven years.
The World Rugby Council is set to formally vote on the men's 2027 and women's 2029 World Cups late on Thursday night in Dublin, with Australia all-but certain to earn both tournaments after winning preferred host status in the streamlined bid process.
On Thursday night the famous bridge's pillars will be lit in RA's Cup bid colours as Wallabies and Wallaroos captains Michael Hooper and Shannon Parry, RA president David Codey and president of Australian Women's Rugby Josephine Sukkar gather at the Sydney Opera House in anticipation of the announcement.
Confirmation of Australia's first World Cup since hosting the men's 2003 event is expected to begin a rejuvenation of the code in the country.
England will visit for three Tests in July, before a World Cup next year in France, a British & Irish Lions tour of Australia in 2025 and Brisbane's Olympics featuring rugby sevens in 2032.
Rugby Australia boss Andy Marinos estimated the two World Cups could bring between $50 and 60 million to the cash-strapped governing body and help return the sport to its glory days down under.
That forecast comes after the organisation considered reverting to amateur status when it recorded a net deficit of $27.1 million for 2020 due to the COVID-19 pandemic.
"(This is) huge for us in terms of resetting our whole landscape," Marinos said earlier this year.
"Not only about the revenue you generate out of the event, it's about connecting with new commercial partners, re-engaging with broadcasters.
"We're living in an interesting age - the broadcast and digital world is going through seismic change.
"Events like this ... create a diversified offering. If we're smart from the outset, we can capitalise on it."
The 2027 event, 24 years since Australia reached the final in Sydney, is expected to feature between eight and 10 match venues.
But many others will serve as training bases, while art, wine and food trails will be among the lures set to attract tourists seeking more from their experience than rugby.
All told, the 2027 event is projected to attract more than two million people across seven weeks of competition, including 200,000 international visitors, and generate a $2.5 billion boost for the economy.
Organisers said it will create 13,300 jobs and stimulate $500 million in new trade and investment.
- Murray Wenzel
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Latest Comments
Nah, that just needs some more variation. Chip kicks, grubber stabs, all those. Will Jordan showed a pretty good reason why the rush was bad for his link up with BB.
If you have an overlap on a rush defense, they naturally cover out and out and leave a huge gap near the ruck.
It also helps if both teams play the same rules. ARs set the offside line 1m past where the last mans feet were😅
Go to commentsYeah nar, should work for sure. I was just asking why would you do it that way?
It could be achieved by outsourcing all your IP and players to New Zealand, Japan, and America, with a big Super competition between those countries raking it in with all of Australia's best talent to help them at a club level. When there is enough of a following and players coming through internally, and from other international countries (starting out like Australia/without a pro scene), for these high profile clubs to compete without a heavy australian base, then RA could use all the money they'd saved over the decades to turn things around at home and fund 4 super sides of their own that would be good enough to compete.
That sounds like a great model to reset the game in Aus. Take a couple of decades to invest in youth and community networks before trying to become professional again. I just suggest most aussies would be a bit more optimistic they can make it work without the two decades without any pro club rugby bit.
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