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Bristol Bears announce the 'most substantial commercial agreement in the club’s history'

Bristol celebrate winning the Championship at Ashton Gate

Bristol Bears have announced their new primary sponsorship partner – Toogood International – ahead of the new season, describing it as the ‘most substantial commercial agreement in the club’s history’.

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The Bristol-based courier services will feature as main sponsors on the front of the club’s home and away strips, as Pat Lam’s men set their sights on the Gallagher Premiership.

An express European courier service specialising in collection and delivery for the automotive, aerospace and pharmaceutical industries, Toogood International is one the city’s leading companies.

The partnership with Bristol Bears is – the club say – “the most substantial commercial agreement in the club’s history, laying the foundations for a bright future ahead for both organisations.”

Bristol Sport chief commercial officer Caroline Herbert said: “We’re delighted to forge this relationship with a reputable international brand such as Toogood International.”

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“To have roots in the city and a strong alignment to Bristol is hugely important to us and – like the Bristol Bears – Toogood International has aspirations and an ambitious reputation to expand into overseas markets.”

The Bristol-based courier services will feature as main sponsors on the front of the club’s home and away strips, as Pat Lam’s men set their sights on the Gallagher Premiership.

ADVERTISEMENT

An express European courier service specialising in collection and delivery for the automotive, aerospace and pharmaceutical industries, Toogood International is one the city’s leading companies.

The partnership with Bristol Bears is the most substantial commercial agreement in the club’s history, laying the foundations for a bright future ahead for both organisations.

Bristol Sport chief commercial officer Caroline Herbert said: “We’re delighted to forge this relationship with a reputable international brand such as Toogood International.

ADVERTISEMENT

“To have roots in the city and a strong alignment to Bristol is hugely important to us and – like the Bristol Bears – Toogood International has aspirations and an ambitious reputation to expand into overseas markets.”

Chief operating officer Mark Tainton said: “Our new partnership with Toogood International clearly underlines our ambitions and the positive direction that the club is going.

“This record commercial agreement with an international company that retains a local base and strong support for the club reinforces our vision. It’s a milestone for us when it comes to realising our commercial potential.

“Toogood International are at the forefront of their industry and Bristol Bears aspires to be at the top of the Gallagher Premiership – we are excited to see this partnership grow and flourish.”

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M
Mzilikazi 1 hour ago
Matt Faessler: ‘To be involved in a home World Cup would be just next level’

Thanks for the article, Brett. I must say I am disappointed that the Reds have lost both games against the two top teams from NZ they have played so far this year. I feel they should be more advanced under Les Kiss and his coaching team in what is now the second year of tenure.


The lineout, which you highlight in the article, is an obvious standout. Matt Faessler is shaping as a standout finisher of mauls, but that ability is wasted if the throw/lift/catch element is a shambles.


Also very disappointing so often is the ability to spread the ball wide using the “out the back” type passes well. Just watch Scotland, even currently weak Wales, to see the level of sophistication in this area that can be achieved.


In the final analysis, the breakdown work is not as good as all the NZ sides achieve with apparent ease. Their scrum halves so often have an “armchair ride” compared to our 9’s, who deal with slow and often scrappy ball. And I would say this applies to all our Australian sides, not only the Reds.


Not being one eyed on Qld, I am also disappointed to see the Waratahs not performing as one would have hoped, given the strength of their roster now. Ofc, one must also look at the injury toll effect on all teams.


And there is no question, on the positive side of this years competition, how very competitive all teams can be on their day. Mona Pacifica are looking more than just competitive now, but the Highlanders are are much better team than last year, as are the Force.


I find the background bits on players great reading always. and your recounting of Matt Faessler’s grandfather’s exploits is just up my street. Keep writing for us, please !!

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