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Brumbies drop ticket prices to decade low
By Online Editors
The ACT Brumbies have dropped their season membership prices to a 10-year low in response to declining Super Rugby crowds.
Crowds have dropped for almost every Super Rugby team in recent years, and Canberra Stadium has been no exception with the past two seasons being the Brumbies' worst-attended in club history.
After crowds dipped below 8000 this year, the club acted on an end-of-season fan survey and on Monday announced they were reducing 2020 memberships by up to 30 per cent.
The Brumbies won seven of eight regular-season games, and a quarterfinal, at home in 2019. At the bottom end of the pricing, a family of four can see the eight home matches for $30 per game in 2020.
"We can't do any more commercially to attract people to the stadium (then) by making it very reasonable from a price perspective," Brumbies coach Dan McKellar said.
"We want to play in front of big crowds, 15-to-20 thousand people consistently so we need to make sure we produce a product that attracts people to come and watch.
"I think we did that last season, we won eight games in a row at home so we've turned it into a fortress."
The Brumbies have also secured earlier kick-off times at home and more games will be played outside the cold winter months.
Their season kicks off against the Queensland Reds on January 31.
- AAP
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Latest Comments
I think it was a better rugby destination for him.
He was developed in Melbourne and had a relatively brief stint there. I think he was possibly dropped out of the squad for the return of someone like To'omua (also a Melbourne local) in 2019 ahead of the RWC. But then he wasn't picked up by another Australian team and went to play in Japan when he only really seemed to play a hat full of top level games (maybe injured for long periods??) before he went on to Scotland. But it was only in Scotland that he started to get a lot of consistent game time and selection.
The thing is, no one talked about him being a missed opportunity in Australia before he left - a little like Mac Hansen. But he has been able to forge a top level career since leaving. Both men only had a handful (5 or 6?) games at Super Rugby level before they made a decision to leave (or had it made for them I suppose). Other countries have gone on to develop them and that is great for them and it is probably good for the global game as it means the best players are rising to the top - if not in their birth country than in another. I think there are a lot of issues with poor player development in Australia but I don't know if these two blokes are very good examples of it.
Go to commentsOk I understand. Give them my number please Nick.
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