'Change is hard, all the old habits exist. Rugby's old and stodgy'
Big-spending Marco Masotti is banking that a massive shake-up in rugby around the world will eventually generate profits after his investment last year in becoming the controlling partner of the Sharks in Durban and a part-owner at Saracens. The South African, who made his fortune on Wall Street in New York over the guts of the past 30 years, believes that the post-covid era was the perfect time to buy into a sport that has struggled to make ends meet since turning professional in 1995.
Masotti, who had opportunities to invest in American sports franchises, was initially courted by the Stormers but he instead took over at the Sharks, their up-the-coast South African rivals, and the hope is that playing in European tournaments such as the URC and the Heineken Champions Cup will help revolutionise the sport’s finances.
Appearing on the latest episode of The Big Jim Show, the new podcast hosted by ex-Scotland lock Jim Hamilton, Masotti gave his outlook on the sport in a wide-ranging in-person interview recently held in New York where he keeps abreast from afar on his rugby investments.
“Rugby is a massive sport and no one is making money. How can that be? The players aren’t making enough money, the owners aren’t making enough money, how can that be? It is the same size as baseball with 500 million fans. It’s a top-ten viewed participation game in a massive market…
“If it is good enough you will get business people around the table making business decisions in the interest of the sport, taking some risks. Post-covid it feels like the time is now because everyone seems to be saying the same thing, getting on the same page…
"Change is hard, so you have to bring new people around the table. All the old habits exist. It is old and stodgy. I was looking at some images from some of the older games when a guy would touch down without any expression, run back to the halfway line and wait for the restart. No dancing, no singing, no shushing (the crowd).
“It has so many old and traditional values and that is okay, those are great but it doesn’t mean you can’t build on from that and create a product that is fun and engaging for a new demographic which is mostly young people looking for alternative sports around the world.”
What tempted Masotti to the Sharks? “I probably wouldn’t be at the Sharks if it wasn’t for covid, The need for a capital infusion by rugby clubs around the world drove some new owners and different people to step in. Everyone was effectively saying the same thing, we need to change, we need to bring more people to the table, we need to look at issues like the global calendar and different competitions, and we need to grow in places like the United States.
“I am the biggest investor in the Sharks and have asked some real investors to join me in this endeavour. We got it at a good price. There is a lot of opportunity for growth. I also made a good business decision, it’s not purely romance and it’s not reckless. With the platform of Sharks playing in Europe, where the residual businesses around the sport and rugby, I will make a return on my investment and hopefully ride the wave.
“It’s a great time to get in. The snow globe has been shaken, it is going to take a little time to settle. If you are investing in a South African rugby team that is about to play in Europe, you are effectively investing in a different type of labour market with a massive talent pool and that comes with European exposure. That seemed like a great deal for me.”
The thoughts of the players at the Sharks on how to expand the sport are also important to Masotti. “It is important to speak with players because they have a lot of ideas and I have learned a lot, I have learned a lot from Siya Kolisi, he has some great ideas. There is a lot of opportunity for growing the sport.”
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The difference between Fassi and Le Roux?
Almost 100 tests. Fassi is growing from test to test and is already world class. It’s going to be difficult for Damian Willemse to usurp Fassi at 15 and may find himself destined as the utility back on the bomb squad.
South Africans love hating on their fullback. A proud tradition since Percy Montgomery (before he won us a World Cup). So I don’t pay much mind to the noise that follows anyone who puts on the 15 jersey for SA.
15 is a high risk, low reward position. You don’t dare drop a high ball, certainly don’t shank a kick into the stands. In fact if you’re not kicking 60m torpedoes into the opposition corners - stay at home.
And miss tackles? After everyone else on the team has let a break through - best you not miss!
Only Andre Joubert strikes me as a fullback that has been better than Willie. Yet Willie has been widely panned on a regular basis. Irritating.
Fassi is great. And I’m sure he’s learning a lot from Willie.
Go to commentsNo, Penney's win rate as a Super Rugby coach BEFORE he was given a 2 year contract here, was 23%. He came in with a very poor success rate at SR level.
This loser vibe was borne out over the SR season where we won only 4 games while losing 10. Finishing 9th in a 12 team competition & missing a QF spot was next level DOWN.
There's zero evidence that suggests we will win 10 games (70%) as you predict. I understand there may be new assistant coaches coming on board. At this stage, we can only hope for the best.
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