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Gay dating app the new sponsor of Biarritz
By Sam Smith
Biarritz Olympique have revealed that famous gay dating app Grindr is to be the new jersey sponsor for the ProD2 team in the 2021/22 season.
Biarritz hooked up with the Los Angeles-based company, selling their jersey rights in what is reported to be one of the biggest kit sponsor deals of its kind in French rugby.
The non-traditional partnership is part of an overall campaign against homophobia being embarked on by the club, and the LNR, in recent months.
"Grindr is excited to partner with JB Aldige and the Biarritz Olympique Pays Basque Rugby Club. The club has been outspoken against homophobia and has committed to Grindr to continue its work to increase inclusivity and acceptance in the league and rugby overall," the people behind the app noted in a statement.
According to the company, Grindr is the world's largest social networking app for gay, bi, trans, and queer people to connect. Launched in 2009, today the app serves more than 13M people in over 200 countries.
"Grindr for Equality is an ever-evolving mission to help LGBTQ people around the globe. Our wide-ranging initiatives impact communities large and small on issues that matter to them the most: safety, sexual health, advocacy, and more."
Biarritz currently sit in third on the ProD2 table, but will be hoping to grind out a win in this weekend's semi-finals.
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Latest Comments
It is if he thinks he’s got hold of the ball and there is at least one other player between him and the ball carrier, which is why he has to reach around and over their heads. Not a deliberate action for me.
Go to commentsI understand, but England 30 years ago were a set piece focused kick heavy team not big on using backs.
Same as now.
South African sides from any period will have a big bunch of forwards smashing it up and a first five booting everything in their own half.
NZ until recently rarely if ever scrummed for penalties; the scrum is to attack from, broken play, not structured is what we’re after.
Same as now.
These are ways of playing very ingrained into the culture.
If you were in an English club team and were off to Fiji for a game against a club team you’d never heard of and had no footage of, how would you prepare?
For a forward dominated grind or would you assume they will throw the ball about because they are Fijian?
A Fiji way. An English way.
An Australian way depends on who you’ve scraped together that hasn’t been picked off by AFL or NRL, and that changes from generation to generation a lot of the time.
Actually, maybe that is their style. In fact, yes they have a style.
Nevermind. Fuggit I’ve typed it all out now.
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