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Gay dating app the new sponsor of Biarritz
By Sam Smith
Biarritz Olympique have revealed that famous gay dating app Grindr is to be the new jersey sponsor for the ProD2 team in the 2021/22 season.
Biarritz hooked up with the Los Angeles-based company, selling their jersey rights in what is reported to be one of the biggest kit sponsor deals of its kind in French rugby.
The non-traditional partnership is part of an overall campaign against homophobia being embarked on by the club, and the LNR, in recent months.
"Grindr is excited to partner with JB Aldige and the Biarritz Olympique Pays Basque Rugby Club. The club has been outspoken against homophobia and has committed to Grindr to continue its work to increase inclusivity and acceptance in the league and rugby overall," the people behind the app noted in a statement.
According to the company, Grindr is the world's largest social networking app for gay, bi, trans, and queer people to connect. Launched in 2009, today the app serves more than 13M people in over 200 countries.
"Grindr for Equality is an ever-evolving mission to help LGBTQ people around the globe. Our wide-ranging initiatives impact communities large and small on issues that matter to them the most: safety, sexual health, advocacy, and more."
Biarritz currently sit in third on the ProD2 table, but will be hoping to grind out a win in this weekend's semi-finals.
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Latest Comments
lol that’s your opinion Ben, All Blacks benefited from a forward pass try, SA played 77 min without a recognised hooker, missed a no try conversion and a penalty could have would have but didn’t
Go to commentsBrett, from my distant perspective, I hope you get to keep the Rebels. Any ideas of teams from Japan or Argentina are just crazy. Won’t happen. If you look at logistics, it is much easier to get to LA from Auckland, Brisbane, Melbourne or Sydney than to Buenos Aires. All with direct non-stop daily flights. You may even get some “gringos” to watch the games, with some younger players compared to Giteau and Nonu who still “play” in the area. I think it is virtually impossible to get a competitive Argie team for SR. All Pumas are in Europe, almost all second tier players are also in Europe. Fringe players are in South American pro rugby tournament (and many still in the MLR!) but these players who might be most interested in joining a new Jaguares do not have the skills to compete. As I have been saying since the Jaguares joined, they should have had TWO teams to make logistics for visiting teams better and Argie player development improved as well. Jaguares/Pumas was not ideal. But this is where Pichot and his cronies did not think long enough. Further the country with he new president “No hay Plata” Milei is in a very difficult situation. Galperin, the richest man in Argentina owns the Miami franchise of MLR. I don’t think you can get him to invest in Argentina. Actually, he played rugby himself. He was a fly half. He is worth around $6 billion!
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