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Potts outlines his agenda after replacing Browne as the IRFU CEO

(Photo by Brendan Moran/Sportsfile via Getty Images)

Kevin Potts has been appointed as incoming chief executive of the Irish Rugby Football Union (IRFU) following an extensive recruitment process directed by Korn Ferry, the world’s leading executive search firm. Potts, who succeeds the long-serving Philip Browne, has been chief operating officer of the IRFU since 2015 and was heavily involved in the failed bid by Ireland to host the 2023 World Cup. 

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Prior to joining the IRFU in 2005, he qualified as a chartered accountant with KPMG (1992) and then spent more than a decade in the IFSC Dublin funds sector. Potts has since occupied a series of senior management positions, beginning with Deutsche International before joining BNP Paribas Fund Services Ireland as managing director. He was then appointed managing director of the then Irish funds operation of Mellon Financial Corporation.

Potts, who will start his new role on January 1, said: “This is a huge honour for me. Rugby brings people together, on and off the field, and is a topic of conversation the length and breadth of the country because people are passionate about it.

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    “Clearly the immediate challenges will be around the Six Nations championships in these times of ongoing Covid uncertainty, the completion of the critically important reviews into our women’s game, and the continued support of our provinces and clubs in an ever-changing environment.

    “Rugby has always played a central role in my life, both as a player and administrator, therefore player welfare and the development of the game will be central to my decision making. I want to acknowledge the leadership of Philip Browne over almost three decades at the fore of Irish Rugby. Philip is one of the most respected CEOs in Ireland and across world rugby and it is an honour to succeed him.”

    IRFU president Des Kavanagh added: “I congratulate Kevin on his appointment and wish him every success in this latest phase of his career. Kevin has come through a particularly rigorous recruitment process to achieve this appointment as chief executive. Throughout the process he has displayed, in abundance, all the attributes required to lead the IRFU in an ever-evolving environment, reflecting the significant commercial and societal changes facing the game.

    “Kevin has been a very strong chief operating officer for the IRFU and been a central figure in many of the union’s key projects over the past number of years including, most recently, oversight of the IRFU’s successful negotiations with CVC as part of the PRO14 (URC) and Six Nations transactions, in addition to the extensive remit he oversees across the organisation.”

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    UP 12 minutes ago
    Nobody runs the show like Beauden - Why the All Blacks need Barrett now, and at Rugby World Cup 2027

    Gregg-a! Great piece! I have followed you for as long as you have been writing. You are no doubt in my mind the best of the NZ sports rugby writers! I appreciate all the comments, I have read them all and have great respect for them. That’s the great thing about different perspectives, you don’t have to agree with them but you can respect them. I moved away from NZ over 23 years ago. Though I live in a different country, I will always and forever be a Kiwi and a staunch die hard supporter of the All Blacks. I wake up early to watch every game without fail.


    This is the first time I am making a comment on this platform. I just want to express my appreciation for Beauden! I have been a Beauden fan from the beginning of his career. Whether he makes it to the end of his contract in 2027, all the many scenarios that have been painted in this article and all the many comments relating to Richie, D-Mac and Love, whatever happens, happens, but, I am taking the opportunity to appreciate this great talent, great athlete, great rugby player and great man. I am bias, I hope he makes it to the 2027 world cup but who knows. What I do know is Beauden Barrett has been an outstanding All Black, he has represented the jersey with the mana, respect and reverence that comes with the black jersey. He is humble and doesn’t seek glory for himself but for the team, so for however long he plays, I will be watching, appreciating him as one of the greats of All Blacks rugby and I’ll be watching every other game the All Blacks play with Beauden in the team or no longer. I Love the ALL BLACKS NO MATTER WHAT!!

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