Lions confirm Vodafone as main sponsor for 2021 tour
Vodafone (Ireland and UK) have been revealed as lead partner for the 2021 British and Irish Lions Tour of South Africa.
As lead partner, Vodafone’s logo will be displayed on the front of the Lions’ shirt. Vodafone will also provide communications technology to keep everyone involved in the Tour connected and will also provide technical support for training and player performance.
It brings to an end the Standard Life Investments sponsorship that was emblazoned on Lions gear during 2017 tour of New Zealand.
Warren Gatland, Head Coach for the British and Irish Lions, commented: “I am excited to welcome aboard Vodafone as team sponsor for the tour next summer. The key to a successful Lions Tour is about players coming together quickly and staying united behind one common goal – to win a Test series against the World Champions in South Africa. I cannot think of a brand that knows more about bringing people together than Vodafone. I am sure they will play an important role in supporting the team on and off the pitch, as well as ensuring the Tour is a unique experience for all Lions supporters.”
The partnership will be amplified through a multi-platform campaign using the hashtag #unitethepride
In September 2019, Vodafone Ireland signed an extension agreement to be principal sponsor of the Irish Rugby team and communications partner to the IRFU until 2024. The agreement also saw Vodafone become official sponsor of the IRFU Women’s Interprovincial Championship. The multi-year deal will see Vodafone and the IRFU work together to use both new and existing technology to create events, activations and content that will benefit all rugby fans and Vodafone customers in Ireland.
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Dear Ben Smith you are a genius! God please become the next all blacks coach that can take on the mighty BOKS. Your rugby acumen is second to none - imagine your dads sperm bounced as unfortunately as that oval ball did….we would not be blessed with your presence. Just as the all blacks were missing a man you too are missing a chromosome for 80% of your life, so your insights are not only profound but ring true from your own experiences. Just as the TMO interfered with citing an illegal pass I am sure your local authorities interfere with your illegal passes you make on women - How dare they!!! God forbid that rugby be officiated fairly. You are the right man for the job. Next all blacks coach is here ladies and gentlemen Miss Ben Smith (He/She/They/IT)
Go to commentsHuge engine this guy and great to see him back ..The amount of clean outs he does at the ruck are ridiculous !!
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