Lions unveil 2021 tour jersey

Warren Gatland believes his 2021 Lions will look the part in South Africa after Canterbury unveiled the tour jersey. “The jersey looks awesome," said the head coach, who was previously in charge of the 2013 and 2017 tours. Lions supporters, as well as the players, are going to love it too. Canterbury, as we have become accustomed to, have done a great job yet again.

“Some of the best experiences I’ve had as a Lions coach have been looking out across a stadium ahead of a match and seeing a ‘Sea of Red’ of Lions jerseys. Literally entire stands turned red; it’s an incredible thing to witness and creates an atmosphere that is truly unique to the Lions.”

To help launch the kit, Canterbury enlisted the help of players and staff at Moseley Rugby Club. The Birmingham-based club was chosen as it is one of the oldest Lions Origin Clubs – an initiative which honours teams who have developed Lions players and allows them to proudly wear a celebratory badge on their kits – having first produced Lion #50, Fred Byrne, who toured South Africa in 1896.

The jersey announcement also kicks off Canterbury’s #MadeFromAll campaign which celebrates the rugby community and aims to highlight some of the game-changing stories from players of Lions Origin Clubs across the UK and Ireland. 

As part of the campaign, over the coming weeks and months, Canterbury will release a series of videos which showcases rugby players from across the four home unions and explores the impact that rugby and the rugby community has had on their lives.

“Becoming a Lion takes hard work and dedication and is the pinnacle of a player’s rugby career," said Simon Rowe, Canterbury's global head of sports marketing. "In designing this jersey, we looked deeper into what it takes to reach that elite level and what becomes clear is that they didn’t get to the top on their own. 

"Throughout their journey, they have had the support of many mentors and advocates - from the parents and family who ferried them around as children to the coaches who harnessed and finessed their games – and we wanted to celebrate those often-unsung heroes. Our Origin Lion graphic is our tribute to them (click here for the Canterbury store).

“Canterbury believes that rugby is a game for everybody and the launch of our #MadeFromAll campaign further demonstrates this. We can’t wait to hopefully see supporters gathering again in the jersey as we cheer the Lions on in South Africa.”

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