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Massive win for BT Sport as they secure £110million Premiership live TV deal through to 2024

(Photo by David Rogers/Getty Images)

Fears that BT Sport had lost the exclusive live TV rights to broadcast the Gallagher Premiership have been allayed after hands were shaken on Friday on a new £110million deal that will see the UK broadcaster cover the English league through to the end of the 2023/24 season.

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The three-season extension is in marked changed to concerns that emerged earlier this week where it was reported that BT Sport’s rugby pundits had even been informed they could potentially lose the rights to the tournament the company had broadcast exclusively since the 2013/14 season. 

The Times report on Wednesday read: “BT Sport’s star rugby pundits have been warned by the broadcaster that it may lose the rights to the Gallagher Premiership next season after having a ‘final offer’ rejected. Premiership Rugby Ltd (PRL) has turned down an offer from BT Sport of a four-year extension to its existing deal for about the same £40m-a-year fee.

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    “The rejection has led BT to inform its punditry team — which includes the likes of Lawrence Dallaglio, Brian O’Driscoll, Austin Healey and Ugo Monye — that its coverage of the English top-flight is in danger of coming to an end after six years. Industry sources say that BT believes the offer is already generous given the downward pressure on sports’ broadcasting rights even before the coronavirus pandemic.” 

    However, bridges have since been quickly built since that story emerged in midweek, Premiership Rugby trumpeting on Friday evening its successful conclusion to negotiations with BT Sport. Premiership boss Darren Childs said: “BT Sport have been incredibly supportive partners of Premiership Rugby since they showed their first live match in 2013.  

    “This year we have innovated together with match pass and in bringing all the season’s games to fans through a difficult period for live sports. We are pleased we have reached an agreement to extend our partnership through to 2024.”

    Andy Haworth, BT Sport’s managing director, added: “Today’s announcement is great news for rugby fans as BT Sport remains the home of Gallagher Premiership Rugby in the UK. This has been an extremely difficult year for sport.

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    “This is a partnership that extends beyond the TV screen and we hope this agreement helps to give rugby clubs in the UK some certainty for the future in these difficult times. We will continue to play our part in bringing the best TV coverage of top-flight club rugby to our viewers whilst they are not able to attend live sport.”

    The extended deal will see BT Sport subscribers continue to enjoy up to 80 live games (69 Gallagher Premiership Rugby and eleven in the Premiership Rugby Cup) in every Premiership Rugby season.

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    J
    JW 13 minutes ago
    New Zealanders may not understand, but in France Test rugby is the 'B movie'

    But he was wrong, he had to take back what he said. But maybe this only happened because he came out and was honest with his initial plans?


    He’s simply in a position where he should be far more professional.


    I don’t really follow much media, especially SM, but again, I’ve not seen anyone complaining. Plenty of ridicule and pointing out things like it being disrespectful to the game, but as far as the English language goes, that’s not complaining. Nick Bishop for instance hasn’t been complaining, he’s simply saying Galthie made a bad decision for France’s prospects (which when the common reply is ‘thats how it is’).


    Complaining would be views expressing that the FFR should have put the tour back a week so that all T14 finalists could attend. Complaining would be saying they’ve been robbed of seeing the worlds best stars. Complaining would be saying players can simply take extra weeks off from T14. I’ve only seen advice and suggestions that these are things France need to look-at-for-the-future.


    Basically I tried to communicate with French fans because they don’t understand what’s being communicated. ALL reactions I have seen shared here by French supports have all seemed way over the top compared what I’ve seen expressed about this tour.

    the players are expected to play in too many matches, for too many minutes, and need more rest and recovery time.

    This is the message I have been sharing. So something needs to happen, whether thats France pull out of more Internationals or rest players from more domestic games, who knows, but I also don’t think what they have now is working. It’s obviously much better than 3-4 years ago, but they appear to want to work even harder at it like you say. Personally I’ve only seen LNR be reasonable, I hear much less of their other internationals being denied/influenced not to play, so I imagine that they will give even further (as I can’t really see France pulling out the other international windows as well).

    146 Go to comments
    J
    JW 1 hour ago
    'The Wallabies only have themselves to blame': How the Lions sunk Australia in Melbourne

    Cameron Woki picked at the base of a ruck and jumped/dived over. That would clearly now be penalised.

    But the Sheehan try is different to my eye. It starts from a tap penalty, he drives forward, the two WB defenders go low for a tackle in the assumption Sheehan will go to ground. He does not, but seeing the hole now left dives through it. In this case surely there is zero danger there.

    World Rugby’s terminology/interpretation recently (shared again after this) is that it’s ok to hurdle/dive (that includes over, say a ruck, which we have seen this many times even in this years SR) to score a try, but it’s not (OK) to avoid a tackle. I can’t remember the one you describe (which may have been where their clarification came from) but that would sound OK. Sheehan definitely was playing the rope-a-dope and dived to avoid being tackled (can’t call it tackled really, just blocked/stopped lol), so shouldn’t have been awarded (I wasn’t aware of this last definition so just thought it was a very smart move). Was it premeditated? I’m not sure, but he could definitely have collected someones head if that was the case. And I guess even if he saw the space, I guess it’s not something they can allow as others might try it and get it terribly wrong?


    Well summed up Miz. I have been thinking the whole situation of events that lead to this type of sneaky move is the problem, particularly as it relates to the difficulty and effort defenders now go to stop such situations (like say Slippers try), where players go extremely low to drive from meters out (and in most cases plays just trying to dive under). It’s also ugly business seeing attempt after attempt to go in under the tacklers, especially with them not really being able to perform a ‘tackle’ at all. I would simply give the defenders their goal line. All they need is some part of the body on or behind, and this will stop the play (being the fuel to this fire) from being attempted I reckon.

    38 Go to comments
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