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'Multi-year deal' - Premiership Rugby renews its headline sponsorship deal
By PA
Premiership Rugby’s partnership with Gallagher has been renewed in a “multi-year” deal. The competition has had global insurance brokers Gallagher as its title sponsor since the 2018-19 season.
In a statement from Premiership Rugby, chief commercial officer Mark Brittain said: “Gallagher Premiership Rugby has never been more compelling and exciting as it is today and together, with Gallagher, we have found new ways to keep fans engaged, expand our audience and attract ever greater numbers, as we have continued to work together to grow the game.
“We’re delighted to have renewed our partnership and look forward to building on the last four years for the benefit of everyone involved in club rugby.
“In what has undoubtedly been a testing period for the sports industry, Gallagher has proved itself to be a strong ally and responsive partner ready to meet head-on the challenges the global pandemic levelled at the rugby community.”
Gallagher’s chief marketing officer Christopher E. Mead said: “Through this new agreement, we look forward to strengthening a natural partnership between two increasingly globally-known and fast-growing franchises with shared values and ethical codes.”
Gallagher also sponsors the community inclusion programme Project Rugby, which is “set to welcome its milestone 70,000th participant”, the statement said.
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Latest Comments
Does anyone know a way to loook at how many mins each player has played whilst on tour?
Go to commentsIt certainly needs to be cherished. Despite Nick (and you) highlighting their usefulness for teams like Australia (and obviously those in France they find form with) I (mention it general in those articles) say that I fear the game is just not setup in Aus and NZ to appreciate nor maximise their strengths. The French game should continue to be the destination of the biggest and most gifted athletes but it might improve elsewhere too.
I just have an idea it needs a whole team focus to make work. I also have an idea what the opposite applies with players in general. I feel like French backs and halves can be very small and quick, were as here everyone is made to fit in a model physique. Louis was some 10 and 20 kg smaller that his opposition and we just do not have that time of player in our game anymore. I'm dying out for a fast wing to appear on the All Blacks radar.
But I, and my thoughts on body size in particular, could be part of the same indoctrination that goes on with player physiques by the establishment in my parts (country).
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