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Northampton Saints unveil new club crest
By Josh Raisey
Gallagher Premiership champions Northampton Saints have unveiled their new club crest which will be used from next season.
Following extensive research, Northampton found that the former crest posed five problems that they looked to address.
According to surveyed fans, the previous crest was difficult to recall, did not showcase the club's core colours (black, green and gold), did not reference the club's history, did not raise awareness of the club and was difficult to recognise when scaled down.
The new crest, produced in consultation with Jard Studio, appears to resolve those issues, with the Saints integrating their first-ever emblem into a simplified design.
"We have evolved our crest to truly reflect the identity of Northampton Saints," chief executive Mark Darbon said.
"Ensuring that we honoured the history and tradition of the club, whilst looking ahead to the future, has been at the heart of all of our work – and we are grateful to our club historian Graham McKechnie, the Heritage team at Northampton Saints Foundation, and Jard Studio for all their diligent research and support throughout the project.
Everyone at the club is extremely excited about this new crest. As with anything new, we understand it will take some time to reflect on and get used to, but I very much hope that our fans too will support it, given its importance for the future of Northampton Saints.
"We believe that we must look forward to secure the continued relevance, appeal and sustainability of this brilliant club."
Club historian Graham McKechnie added: "This may be a new crest for Saints, but it’s very clearly something that is rooted within the club’s history."
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Latest Comments
That’s does put a lot of pressure on England ball carriers doesn’t it. Don’t even think about knocking on.
The English are going to kick everything all night. I think the boks are going to go direct. Tonyball to close the season.
Go to commentsRemoving Smith v NZ had me with my head in my hands as it turned out as i feared.
Fast forward to the following week, come 60mins or so Smith gets moved to 15 the boos and groans i believe were directed more at Borthwick than Ford but the end result was the same a poor pass in midfield led to an intercept, once again i was left fuming at the insanity.
Now this week the team is slightly different but with more of a defensive angle but i believe the end result will be the same, part of me worries that if we do by some miracle nick this it will only paper over the cracks as it is looking more and more that the coaching team is not up to the job and out of their depth at test level.
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