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Premiership Women’s Rugby launch marks a new era for women's rugby in England
By Imogen Ainsworth
A new era for women’s rugby in England has kicked off with the launch of Premiership Women’s Rugby (PWR) which has replaced the previous Premier 15s. Premiership Women’s Rugby will manage the Allianz Premiership Women’s Rugby club competition, which starts in the autumn.
Led by new chief executive officer, Belinda Moore, Premiership Women's Rugby has been established to deliver a ten-year strategy for women’s rugby in England. As part of that strategy, the new ten-team PWR league will be launched as a partnership with the Rugby Football Union (RFU) and the clubs.
The ten teams who will compete in the PWR next season are: Gloucester-Hartpury, Exeter Chiefs, Saracens, Bristol Bears, Harlequins, Worcester Warriors, Sale Sharks, Loughborough Lightning, Ealing Trailfinders, and Leicester Tigers.
Alongside the launch is a rebranded new look for Premiership Women's Rugby, created in partnership with MATTA the award-winning independent, creative agency.
Players will be at the heart of the latest phase of elite women’s club rugby in England, and instrumental to the project at MATTA is current Saracens fly-half Flo Williams, who is their women's sport lead.
The ambition for Premiership Women's Rugby is built on a new vision and mission to carry the organisation through the next decade and create a generation of players and fans inspired by world-class club competition.
Premiership Women's Rugby chief executive, Belinda Moore said: "Our ambition is to transform the league into the world's most competitive, progressive, and sustainable domestic rugby competition.
"Elite women’s rugby in England has never been in a stronger place. We have just seen Gloucester-Hartpury win the Allianz Premier15s with a thrilling victory over Exeter Chiefs, in front of a record crowd at the newly-named Queensholm.
"The final was the culmination of a season which has confirmed that we have strong player talent depth as the foundation to grow the league over the next decade.
"The new era starts today, and the competition's new look and feel is designed to be powerful, dynamic, and eye-catching. It aims to capture the excitement and high energy of the league, the players, the fans, and the sport as a whole."
The excitement around women’s sport in England is tangible. The launch of Premiership Women's Rugby comes a few weeks after England won the Grand Slam in the TikTok Women's Six Nations in a campaign that saw them attract a record-breaking 58,498 fans to Twickenham for the win over France in the final game of the tournament.
England will also host the next Rugby World Cup in 2025, creating a once-in-a-generation opportunity to inspire and introduce thousands more girls and young women to the game.
Moore added: "We believe that rugby’s next era will be built on the foundations of collaboration, and it is a hugely positive step to see this partnership with the RFU and the clubs to deliver what’s best for the women’s game, harness the current foundations and accelerate the growth of the league."
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Latest Comments
JVP was better than Spencer, service was quicker, but I don't rate Spencer (or JVP). Steward same old, best aerial 15 in the world but has the agility of a prop.
Underhill was of course phenomenal, as he always is, no f*****g idea why he keeps getting left out of England teams.
Forwards fronted up and we gave a good account in the physical battle, which they always do but against the Boks they were surprisingly competitive. Scrum was better than expected but Boks did a number on us at the lineout.
Same old problems really.. defense still looks disorganised and our attack is nonexistent. One out runners off 9 getting smashed and turned over like boys against men. Our attack relies entirely on Smith pulling a rabbit out the hat, when he's not doing that, we've got nothing. Credit to Slade for his lovely draw and give to put Sleightholme in, most England players would have butchered it. We've got some quality backs, most of whom have been completely anonymous.
Can't fathom why Dombrandt or Isiekwe are in the team, neither of them have done a single thing of note throughout their entire England careers. Surely Willis, Pearson or Hill need a look in.
Go to commentsthe off load is back , now lets see if we can keep it up for 80 .
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