1
Saracens reveal new stadium and kit sponsor after 2020 split with Allianz
By Online Editors
A year on from the peak of the salary cap scandal that preceded their split with Allianz and Saracens have revealed their new main sponsor. StoneX Financial Ltd has entered into a four-year partnership with Saracens and will become their stadium and shirt sponsor from January 2021 on.
Allianz broke off their sponsorship of Saracens a year early in February 2020, ending an eight-year relationship with the north London club. Now, City Index, the London-based subsidiary of Gain Capital which was acquired by StoneX in July 2020, will be featured as lead partner on both the men’s and women’s kits.
Lucy Wray, Saracens CEO, said, “We are really excited to enter this new, long-term partnership with StoneX, one of the world’s leading financial groups. We share a commitment to excellence and innovation and we are looking forward to the start of a memorable journey with them. This is a major moment for the Saracens family. The partnership heralds a fresh start for the club after a hugely challenging year and having met some of the people at StoneX and City Index, I can safely say that they share our ambition and values.”
In a joint statement, the company state: "The sponsorship deal with Saracens looks to solidify StoneX’s and City Index’s position at the forefront of capital markets and online trading, by teaming up with one of the most decorated sporting clubs on the continent. The partnership also sees an alignment of core values and culture of winning from both brands, which place a great emphasis on discipline and an unwavering commitment to achievement."
Philip Smith, CEO of StoneX Financial Ltd, commented on the news, “I’m delighted to announce a long-standing partnership with Saracens as both the club and StoneX have a relentless drive to achieve excellence. For both organisations, the phrase ‘pounding the rock’ is ubiquitous and is one that both our traders and Saracens players can relate to. Hard work, patience and dedication to our clients is at the core of our value proposition as a global financial services organization. These values are shared by Saracens Rugby Club, and are exemplified by their high-performance culture and commitment to player welfare as well as their fan base. I’m excited to see how the partnership develops over the coming months and years.”
The partnership "is a significant vote of confidence in Saracens as professional rugby continues to face major challenges during the COVID-19 pandemic", the club said.
Trending on RugbyPass
2
Jake White: Ireland, Australia and Wales have the same problem
3
David Campese names his Springbok world player of the year winner
4
Let's be real about these All Blacks
5
Latest Comments
Steve Borthwick appointment was misguided based on two flawed premises.
1. An overblown sense of the quality of the premiership rugby. The gap between the Premiership and Test rugby is enormous
2. England needed an English coach who understood English Rugby and it's traditional strengths.
SB won the premiership and was an England forward and did a great job with the Japanese forwards but neither of those qualify you as a tier 1 test manager.
Maybe Felix Jones and Aled Walter's departures are down to the fact that SB is a details man, which work at club level but at test level you need the manager to manage and let the coaches get on and do what they are employed for.
SB criticism of players is straight out of Eddie Jones playbook but his loyalty to keeping out of form players borne out of his perceived sense of betrayal as a player.
In all it doesn't stack up as the qualities needed to be a modern Test coach /Manager
Go to commentsBut still Australians. Only Australia can help itself seems to be the key message.
Blaming Kiwis is deflecting from the actual problem.
Go to comments