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Scotland team up with social media star to give fans ‘Ultimate Replay’
By Martyn Thomas
Scottish Rugby have collaborated with Skyscanner and social media creator Artyom Skirda to give fans access to the ‘Ultimate Replay’ this November.
Launched last Thursday with a clip of Duhan van der Merwe doing his best Super Mario impression against England, the series aims to blend clips of rugby action with cultural references from video games, music and memes.
Following Scotland’s opening Autumn Nations Series victory over Fiji on Saturday it was star centre Huw Jones’ turn to get the viral treatment.
His triumphant first-half slide took him under the posts and around the world, taking in beaches, sand dunes and stunning scenery before landing back at Murrayfield.
The series will be published across the Scottish Rugby and Skyscanner social channels while being shared to Skirda’s one million-plus followers on Instagram.
Jones and Van der Merwe certainly won’t be the last Scotland stars to get the meme treatment this month.
Andre Le Masurier, Global Head of Brand & Creative, Skyscanner said: “Scottish Rugby fans love travelling to support their team and rely on the Ultimate Travel Hack for epic deals to get them there.
“Off the back of the 'Ultimate View' we're continuing to support fans in unexpected, creative ways by celebrating epic rugby moments with a playful twist called the 'Ultimate Replay'.
“It's meme-tastic Artyom Skirda meets the wonderful world of rugby and we can't get enough. We hope the fans agree."
Join @skyscanner and @scotlandteam throughout November to see rugby in a whole new way.
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Latest Comments
I think we need to get innovative with the new laws.
Now red cards are only 20 minutes, Razor should send Finau on a head hunting mission to hospitalise their 10 with a shoulder to the chops.
Give the conspiracy theorists a win.
Go to commentsEngland played well enough to win but couldnt score when they needed to and couldnt defend a couple of X-Factor moments from Telea which was ultimately the difference. They needed to hold the ball more and make the AB's make more tackles. Territorially they were good for the first 60. Defending their lead and playing pragmatic rugby in the last 20 was silly. The AB's always had the potential to come back. England still have a long way to go, definite progress would have been shown had they won but it seems they are still stuck where they were shortly after the six nations and their tour to NZ
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