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Scotland team up with social media star to give fans ‘Ultimate Replay’
By Martyn Thomas
Scottish Rugby have collaborated with Skyscanner and social media creator Artyom Skirda to give fans access to the ‘Ultimate Replay’ this November.
Launched last Thursday with a clip of Duhan van der Merwe doing his best Super Mario impression against England, the series aims to blend clips of rugby action with cultural references from video games, music and memes.
Following Scotland’s opening Autumn Nations Series victory over Fiji on Saturday it was star centre Huw Jones’ turn to get the viral treatment.
His triumphant first-half slide took him under the posts and around the world, taking in beaches, sand dunes and stunning scenery before landing back at Murrayfield.
The series will be published across the Scottish Rugby and Skyscanner social channels while being shared to Skirda’s one million-plus followers on Instagram.
Jones and Van der Merwe certainly won’t be the last Scotland stars to get the meme treatment this month.
Andre Le Masurier, Global Head of Brand & Creative, Skyscanner said: “Scottish Rugby fans love travelling to support their team and rely on the Ultimate Travel Hack for epic deals to get them there.
“Off the back of the 'Ultimate View' we're continuing to support fans in unexpected, creative ways by celebrating epic rugby moments with a playful twist called the 'Ultimate Replay'.
“It's meme-tastic Artyom Skirda meets the wonderful world of rugby and we can't get enough. We hope the fans agree."
Join @skyscanner and @scotlandteam throughout November to see rugby in a whole new way.
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Latest Comments
500k registered players in SA are scoolgoers and 90% of them don't go on to senior club rugby. SA is fed by having hundreds upon hundreds of schools that play rugby - school rugby is an institution of note in SA - but as I say for the vast majority when they leave school that's it.
Go to commentsDon't think you've watched enough. I'll take him over anything I's seen so far. But let's see how the future pans out. I'm quietly confident we have a row of 10's lined uo who would each start in many really good teams.
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