The All Blacks need to rekindle their emotional connection with fans
I’d like to see a rekindling of the emotional connection between the All Blacks and their fanbase.
If there was a journey that Ian Foster was taking the team on during his tenure, it didn’t feel as if he took that many of us with them.
I thought the team was aloof, thin-skinned, and defensive. There was an air that they were better than us, without any justification for believing so.
Being an All Black or All Blacks coach doesn’t entitle you to deference from the rest of us. There’s no right to respect simply because you hold a position that revered characters occupied before you.
You have to earn that yourself and I’m not sure Foster ever did.
In that regard, he created a team in his own image.
If the Crusaders do one thing better than most teams and franchises, it's play for their people.
As much as the Crusaders’ success irritates much of the rugby populace, it’s arguably their parochial supporters that stick in the craw most. The term “one-eyed’’ was just about invented for Cantabrians.
Winning stokes a bit of that, but it overlooks the lengths Canterbury and the Crusaders go to ensure their fans feel the team are absolutely representing them. That they matter and that the team would only be half as good without them.
You can’t do siege mentality as a national team. It can’t be you against the rest of the world, you can’t have a disregard for everyone outside your exclusive group.
Scott Robertson will change that and he’ll need to, frankly.
Results might not be that flash in the first couple of years of his tenure. A number of seasoned campaigners won’t be available for selection and Robertson has to sell that to his new fanbase.
If we feel we’re part of the journey, then we’re more likely to forgive a hiccup or two.
I will give credit to Foster for one thing and that’s the All Blacks’ Rugby World Cup performances.
There will always be suspicions about the degree to which he was the architect of things, once Joe Schmidt and Jason Ryan came on board, but the team did play reasonably well at the World Cup.
They had three matches of consequence, beating Ireland in one of them and losing to South Africa and France in the others. Given how badly they’ve played for much of the last four years, the All Blacks were actually pretty good in those games.
But there’s no doubt Foster has left the team in a poorer place than he found it.
That matters because of everything that’s sacrificed in the name of All Blacks success.
The team has to win - and be likeable doing it - to justify the dilution of every team and competition below them.
They didn’t do that often enough under Foster and there’s no point in anyone pretending otherwise.
This isn’t a coaching era I’ll remember with fondness. Too much time was spent debating Foster’s merits or the capabilities of captain Sam Cane, for instance.
There became a sense that critics welcomed the team’s losses because it justified their negative appraisals.
We need a unifying force now and a coach who can enthuse a team and rouse a nation and produce results that we can all be proud of.
We need to feel a bit like Cantabrians do about Robertson and the Crusaders.
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Don't think you've watched enough. But let's see how the future pans out. I'm quietly confident we have a row of 10's lined uo who would each start in many really good teams.
Go to commentsHopefully Joe stays where he is. That would mean Les, McKellar, larkham and Cron should as well. It’s the stability we need in the state programs. But, if Joe goes, RA with its current financial situation will be forced into promoting from within. And this will likely destabilise other areas.
To better understand some of the entrenched bitterness of those outside of NZ and NSW (as an example 😂), Nic, there is probably a comparison to the old hard heads of welsh rugby who are still stuck in the 1970s. Before the days where clubs merged, professionalism started, and the many sharp knives were put into the backs of those who loved the game more than everyone else. I’m sure you know a few... But given your comparison of rugby in both wales and Australia, there are a few north of the tweed that will never trust a kiwi or NSWelshman because of historical events and issues over the history of the game. It is what it is. For some, time does not heal all wounds. And it is still festering away in some people. Happy holidays to you. All the best in 2025.
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