Three Premiership clubs launch new fan tokens scheme

Leicester Tigers, Harlequins and Saracens have become the first rugby union sides to launch fan tokens. The new initiative is being launched with Socios, a blockchain provider for the sports industry.

The new fan tokens will be accessible via Socios.com’s fan engagement and rewards platform, providing holders around the world with an array of rewards, new opportunities for engagement through polls, enhanced access to their club and its players, and a community where they can build networks with other fans.

The rewards include some remarkable access and give token holders a certain amount of executive power in some instances.

Saracens fan token holders, for example, will be able to vote on the name of the new West Stand at StoneX Stadium. They will also be able to win tours around the training ground.

Leicester Tigers token holders will even be able to spend a day with the Premiership Trophy, be it to take to the office on the daily commute, to your sports club or even the local!

Harlequins fans will be able enjoy a whole match on the team bench. They can also attend a training session with the squad and get a tour of the changing rooms.

Steve Morton, Chief Commercial Officer of Harlequins, said: “We're always looking for ways to offer more to our supporters and these new Fan Tokens will play an important role in engaging a growing global supporter base."

Mark Davies, Head of Business Development at Leicester Tigers, added: “Technology is rapidly changing how sports fans want to interact with their clubs. The key is working with fans to ensure it’s used in a way which benefits them, and that’s why we’re hugely excited about Fan Tokens. We believe that by doing so we are able to offer supporters meaningful connections on a regular basis in a world that is becoming more and more prominent in today’s society.”

Lucy Wray, CEO of Saracens, added: “We pride ourselves on the loyalty of our fans. They are the backbone of the Sarries family.”