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'Is that legal': Why Black Ferns star 'randomly' signed rugby magazines

(Photo by Greg Bowker/Getty Images)

Black Ferns star Ruby Tui has shared a video online of her signing magazines in a news agency, as she called on supporters to buy the book with “a women’s rugby player on the front.”

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Tui, who was crowned World Rugby’s Women’s 15s Breakthrough Player of the Year, played a key role in the Black Ferns’ ground-breaking World Cup triumph on home soil.

This year’s World Cup was an historic occasion for women’s rugby, as a rugby-mad nation supported their team like never before.

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More than 42,000 supporters packed at the stands at the world famous venue Eden Park for a blockbuster final against England – the second time the venue had sold out in as many weeks.

While the Black Ferns fought valiantly in the epic decider, as they fought against the odds to defend the World No. 1 Red Roses, they truly lived up to the moniker of champions.

Not only did they inspire a nation throughout an incredible tournament, but they captured the hearts of their supporters as well with the actions away from the field.

As the celebrations kicked off around Aotearoa, Tui gifted her World Cup winners medal to an aspiring Black Fern at the parade in Auckland last month.

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Tui had quickly become one of New Zealand’s favourite rugby players – if not the favourite – as seen in the latest edition of Rugby News.

The Olympic gold medallist featured on the front cover of the famous magazine, which she was filmed signing just before Christmas.

“I’ve just been signing these in shops randomly is that legal? Tui wrote.

Tui’s video went viral on the popular social media platform. More than 676,000 users had seen the video at the time of writing, and almost 550 retweets.

“You know, they say apparently if there is a woman on the cover of a rugby magazine, that the magazine won’t sell,” Tui said in a video on Twitter.

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“So, if you are looking for a last-minute gift or you just want to be a good sort and support a good cause, make sure you go and grab a rugby magazine with a woman’s rugby player on the front.

“And hey, if you’re lucky, you might even get a signed one.”

Tui’s video went viral on the popular social media platform. More than 676,000 users had seen the video at the time of writing, and almost 550 retweets.

While all of the comments on the video weren’t positive, most people appreciate the gesture and the significance of it.

“How do you grow the game?” One fan asked.

“Ruby Tui. Ruby is how you grow the game. Fun, flair, honesty, humility, commitment, personality, skill. The whole package.

“We need more characters & player access in the game. People need heroes they can get behind. Never change @rugbytui.”

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SteveD 1 hour ago
Bulls book Leinster URC showdown but injury to Springbok tarnishes win

Dear heaven, what a pathetic and embarrassing game of rugby. As a Sharks supporter back in the wonderful Ian Mac days, I was even hoping, for SA rugby’s sake, that the hated Bulls would win so that they might at least give Leinster a bit of a game, but frankly, when a team almost has three players in the sinbin at the same time, then I imagine I might not be able to stand watching them get thrashed in Dublin next Saturday evening if they carry out the same Northern Transvaal stupidity of the old days. WTF did they think they were doing?


As for the Sharks, there's maybe a light at the end of the tunnel however, if they just follow my advice. I haven't watched their recent games but now I see where their problems lie. Three of them in fact. Firstly, get rid of Plumtree for - at the minimum - selecting reasons (2) and (3). Secondly and thirdly, get rid of the Hendrikse brothers. Who on earth thinks that those two are top quality rugby players needs to be in an asylum, or they'll likely send a lot of the Sharks supporters there instead, if they haven't already. They are useless - I mean, FFS, the so-called flyhalf can't even select boots that don't slip when he's taking multiple placekicks (to say stuffall about trying to put penalty kicks from 60 metres over - and failing - when a freaking lineout might have produced a try, even if he missed the conversion) - and I can now see why the team of ‘real’ Boks are doing so badly, having two idiots at scrumhalf and flyhalf. If they stay in the squad, Sharks supporters should rather cash in their season tickets and go watch the best English-speaking (and sixth all-round overall) SA rugby team, Westville Boys High, than suffer so much pain at King's Park.

1 Go to comments
J
JW 3 hours ago
Broken hand or not, Richie Mo'unga is still New Zealand's best 10

I agree that he chose to go - but when he was starting for the All Blacks and it was clear that Scott Roberston was going to be the coach in 2024

That’s not the case at all. There was huge fear that the continued delaying was going to cause Robertson to go. That threat resulted in the unpresented act of appointing a new coach, after Richie had left I made add that I recall, during a WC cycle.

Mo’unga was finally going to get the chance to prove he was the better 10 all along - then he decides to go to Japan.

Again, No. He did that without Razor (well maybe he played a part from within the Crusaders environment) needing to be the coach.

He’d probably already earned 3-4 million at that stage. The NZRU would’ve given him the best contract they could’ve, probably another million or more a year.

Do some googling and take a look at the timelines. That idea you have is a big fallacy.

I also agree to those who say that Hansen and Foster never really gave Mo’unga a fair go. They both only gave Mo’unga a real shot when it was clear their preferred 10’s weren’t achieving/available; they chucked him in the deep end at RWC 2019, and Foster only gave him a real shot in 2022 when Foster was about to be dropped mid-season.

That’s the right timeline. But I’d suggest it was just unfortunate Mo’unga (2019), they probably would have built into him more appropriately but Dmac got injured and Barrett switched to fullback. Maybe not the best decisions those, Hansen was making clangers all over the show, but yeah, there was also the fact Barrett was on millions so became ‘automatic’, but even before then I thought Richie would have been the better player.


Yep Reihana in 2026, and Love in 2025! I don’t think Richie had anything to prove, this whole number 1 thing is bogus.

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